STRATEGI PERENCANAAN START-UP “BENGKEL GO” TERHADAP UMKM MENGHADAPI TANTANGAN EKONOMI DIGITAL DI INDONESIA

Abstract

The Independent Campus Certified Internship Program (MBKM) is a KEMENDIKBUD program that provides students with the opportunity to gain experience through internships and independent study. Through this program, students can hone skills relevant to their field of study through real projects and obtain certificates as proof of the competencies they have achieved. PT Pintar Juara Asia is a partner in the Independent Campus Certified Independent Study (MBKM) program which focuses on the "Start-up Garage" theme for students throughout Indonesia. This program sparks new start-up ideas by students by looking at the problems and potential that start-ups can develop. Through mentors and the material presented, students contribute in providing creativity and innovation in generating new start-up ideas to be able to overcome problems and provide relevant solutions by preparing business plans, building relationships with customers, marketing products and realizing start-up projects. up through pitching and networking to investors. This program is expected to provide new start-up innovation and provide solutions for conventional workshop MSMEs in facing the digital economy.